A message that many of us are becoming increasingly familiar with, but which is expressed so elegantly in this TED Talk by Clay Shirky: How cellphones, Twitter and Facebook can make history.
Clay explains how the 20th cebtury media landscape – made up of the printing press, telegraph and telephone, recorded media suach as photos and movies, and broadcast media such as radio and television – is slipping away. The media landscape that we knew, where professionals broadcast messages to amateurs, is changing in a world where media is ‘global, social, ubiquitous and cheap’. By using the internet to form groups as well as support conversation, former audiences are increasingly full participants.
With some great examples of how the internet is used (and restrained), this 17 minute talk is well worth watching and sharing: